The Shea Moisture Sellout

Ok ladies’, the hot topic seems to be the Shea Moisture company, and the commercial they have recently released. The commercial has a bi-racial actress as well as two...

Ok ladies’, the hot topic seems to be the Shea Moisture company, and the commercial they have recently released. The commercial has a bi-racial actress as well as two Caucasian actresses, now one may ask themselves why this would put the black woman consumer up in arms and ready to boycott this black owned, black dollar generating company?

The History of Shea Moisture…

Shea Moisture was founded in 1991 in Harlem, New York, by Liberians Nyema Tubman, Richelleu Dennis, and his mother Mary Dennis, both woman refugees of the United States. The company’s inspiration came from Sofi Tucker who sold shea butter in her village in Bonthe, Sierra Leone in 1912.

They’ve targeted Black Women since 1991…

Now that you know the history, maybe it will be easier for people to be more understanding or at least willing to listen to why this is such a fire trigger topic for woman of color. Since 1991, shea moisture has targeted all of their products toward African American woman, and now after becoming a multimillion dollar company from those black dollars.

It’s a slap in the face…

Does it feel like a slap in the face to see a bi-racial woman and two white woman being used in a national commercial, and showing hair types that have nothing to do with today’s black woman? Yes, it does. Is this just a marketing scheme to make controversy or hype about the new “products”, or maybe it’s the fact that as little, girls and even grown women, we all have had Caucasian girlfriends that looked funny at you if you handed them a comb or brush and offered them to use your brush or comb. The look was like they seen lice jumping from the bristles or the famous, it might make my hair greasy.  So, to have spiral curls and flowing blonde, and red hair does not seem like it was staying true to their customer base not even putting a black woman with natural, kinky, processed, colored hair to the add campaign.

Sound off!

My sound off on this topic may be surprising to some being that I’m a bi-racial woman and have always been looked upon as the” red bone” with that “hair” or good hair. First who says what’s good or bad hair, there are all different types, texture, colors, and styles you can straighten or curl. Maybe if Shea Moisture had covered the entire spectrum instead of two certain groups of women they would not be dealing with the backlash on social media that has erupted!!!

Okay ladies sound off:

 

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